Summer, Freedom and Adrenaline. In recent years, vacations have increasingly embraced sports, movement and wellness. From the Alps to the sea, and from bike tours to marathons, there’s a growing desire to have active experiences in contact with nature.
In 2025, sports holidays are more popular than ever. According to tourism trends, there’s a rising demand for immersive, eco-friendly experiences with destinations that combine adventure and sustainability.
Some of the most popular options are:
Bikepacking Through Italy’s Historic Villages
With a light backpack, a gravel bike, and a desire to discover the most authentic Italy, every pedal stroke becomes an experience. From Piedmont to Puglia, 2025 marks a return to slow, sustainable, and genuine tourism. Bikepacking, which combines the freedom of cycling with the minimalist approach of “less is more” travel, is the perfect answer for those who want to mix sport, culture, and nature. Popular routes wind through the Langhe and Monferrato, the Tuscan hills, the Silent Way in Cilento, or the Puglia Aqueduct Cycle Path.
Trail Running in the Dolomites
High-altitude runs, breathtaking views, and a perfect blend of performance and freedom. The Dolomites continue to be a paradise for trail running enthusiasts, with spectacular routes that alternate between challenging climbs, cool forests, and exposed ridges.
Surfing and SUP in the Canary Islands
For those seeking wind, waves, and mild temperatures year-round, the Canary Islands remain a top destination. Surfing, kitesurfing, and stand-up paddleboarding are hugely popular in Fuerteventura, Lanzarote, and Tenerife. Days can be spent alternating between the sea and volcanic treks, which requires versatile clothing that is resistant to salt water, and temperature changes.
Trekking in the Azores or Iceland
Cool and wild destinations are perfect for long hikes and independent excursions. The desire to explore remote and untouched territories is leading many travelers to the Azores and Iceland. These Atlantic islands offer trails that cross volcanic craters, glacial lakes, and cliffs overlooking the ocean. The weather is often cool and variable, with sun, rain, and cold temperatures all possible within just a few hours.
