Who says high-performance technical apparel should be confined only to the playing field? YOXOI, an Italian brand founded in 2019 and a proud representative of 100% “Made in Italy” quality, doesn’t just create sportswear: it forges true armor for those who don’t just want to “play,” but step onto the field to win.
The brand’s philosophy is captured in its very name, inspired by “YOROI,” the ancient armor of Japanese samurai designed to protect the warrior and preserve their energy. By combining this tradition with the “X“—a symbol of science and infinite technological possibilities—YOXOI was born.
Today, this armor evolves to protect “urban samurai” in their daily challenges. Following an extraordinarily successful campaign on the Japanese crowdfunding platform Makuake, YOXOI introduced its new Business Long-Sleeve T-Shirt, a garment designed to be worn under a dress shirt or business suit.
The secret of this revolutionary piece lies in the patented DUEXTRE® technology, a textile architecture engineered with a TWO-layer structure and composed of THREE premium fibers: Tencel, Polyester, and Dryarn®.
The clever mix of these materials, combined with the extraordinary properties of Dryarn®, gives the wearer of a YOXOI shirt a unique competitive advantage, even far from the sports field.
The Field Test: From Laboratory Tests to the Urban Jungle
On the official Makuake launch page, YOXOI demonstrates the effectiveness of the DUEXTRE® patent through rigorous tests and laboratory videos focusing on breathability and drying speed. But what do these technical data points mean for the daily routine?
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Commuting and “Bike-to-work”: Tests show extreme moisture wicking toward the outside. In real life, this means saying goodbye to the unpleasant sensation of cold sweat when running for the subway or cycling to the office and suddenly entering an air-conditioned environment. The skin remains dry and protected from drafts.
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Traffic, Thermal Shocks, and Stress: Moving from the heat of the sun (or the car interior) to the chill of meeting rooms puts a strain on the body. Thermal management tests confirm that Dryarn® stabilizes the body’s microclimate, eliminating the annoying “sticky” effect of a shirt against the back.
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Total Focus and Clear Decisions: Videos demonstrate how the fabric helps maintain a lower and more constant body temperature. Just like the samurai’s armor, facilitating thermoregulation means drastically reducing the body’s energy expenditure. Less physical fatigue translates into greater mental clarity, allowing you to keep your concentration at its peak to win your most important meetings and negotiations.
With this exclusive launch, YOXOI and Dryarn® confirm that applying science to yarns can truly “make the difference,” offering an invincible weapon to those who always aim for the best results—in sports as in business.
👉 Watch the fabric tests and discover the new YOXOI shirt on Makuake.
