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The appointment for your diary is at Fortezza da Basso, in Florence, from 13 to 16 June 2017. The guiding theme of the show’s 92nd edition is ‘Boom Pitti Blooms’, that is to say flowers and the colourful season of blooming that brings the world of nature to life. The approximately 1,220 brands and collections set to define the new men’s fashion trends over the next few days – including 540 from abroad and 220 new and returning names – will also include 1177, the hosiery brand that has always chosen Dryarn for its collections.

The idea is to offer high-fashion socks with all the advantages of the latest R&D in sportswear. Once again this season promises great results, overturning the classic concept of style and enhancing the role of an accessory seen as a distinguishing feature in any look. Contemporary colours and patterns, high quality materials and advanced technologies for a fusion of urban style and everyday comfort. All accompanied by a coordinated image with unmistakable packaging and advertising.

The 1177 Uomo PE 2017-18 collection is based on two distinctive trends. The first Trend – YOUTH TONIC – is a DIFFERENT AND FLUID APPROACH TO TIME that concentrates more on style than age, with warm, intense and vibrant colours. The second trend is POP CLASSIC: traditional designs revisited in new, INNOVATIVE materials and textures in vibrant colours.

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