DRYARN EXHIBITS ITS EXCELLENCE
The watchword throughout the ISPO fair is technology. And to coincide with the event Dryarn is presenting itself in a new multi-ad campaign created together with two brands that have chosen its fibre for their collections MICO SPORT and CMP.
Playing a sport means feeling the excitement, nurturing your passion, living the complete experience; improving yourself and overcoming your limitations through training, hard work, dedication and sweat. Anyone who plays sport at competitive level knows that having good equipment is the first step to achieving great results, and clothing that’s simultaneously technical, practical and comfortable is a major plus.
That’s why the stars of the Dryarn campaign are its clothing and the performance that its fibre offers to everyone who wears it.
To describe a passion you’ve got to have experienced it and Dryarn, in the ad focusing on Mico underwear, has chosen to do this by talking about the range developed for Mico by Alberto Tomba. The partnership with the great champion has borne fruit in a technical, innovative and absolutely cutting-edge underwear range that combines comfort and performance.
#BEYONDYOURSELF: la R&D of Dryarn and Mico is all encapsulated in the campaign hashtag.
An item of skiwear has the starring role in the CMP campaign. In this case a second-layer garment in its mountain collection. Dryarn makes it possible to create garments that are lightweight and with a very high technical performance in terms of comfort, thermoregulation and breathability. And CMP’s pullovers are a perfect blend of technology and fashion – technical and high-performance garments that don’t sacrifice comfort and lightness.